Introducing A.M.P - Apostrophe Mentorship Program


An overdue letter to the Black, Indigenous, and People of Color in our photography community: 

As a company, we recognize that if you are a Black, Indigenous or Person of Color (BIPOC) working in the photography industry, it can be an uphill battle. You have the talent, you have the drive. But there are hurdles that are keeping you from the success you deserve. We acknowledge that the lack of artist representation for the BIPOC community in our industry has to change. We want to help remove hurdles and level the playing field by teaching practical expertise and experiences that will help grow your career and get your work out to a broader audience. 


This is why we are launching the Apostrophe Mentorship Program - "A.M.P.";

a course geared towards emerging photographers between the ages of 18-35 that provides a 12-week course focused on amplifying the voices of the BIPOC community within the photo industry. We aim to give you the tools for success so that you feel empowered, not just as an artist, but as a business person. At the end of the program you will know:

  • How to curate web portfolios, custom PDFs and social media profiles in order to develop a cohesive visual brand voice
  • Develop and execute a promotional strategy
  • How to have successful creative calls and develop treatments/pitch decks
  • Feel confident to estimate and negotiate a job 
  • Understand contract and purchase order terms
  • Create a financial structure for your business that helps you grow
  • Expand your network and resources within the broader photo community

These guides to best business practices will be followed by conversations with our agents, producers, financial advisors and artists, plus we’ll have an open door policy for situational advice. We’ll share our tricks of the trade and then provide access to the tools through year– long subscriptions.

We want AMP to be a community resource centered on the core values and shared commitment to increase the representation of BIPOC artists in our field. By sharing our expertise, we are working towards the common goal of making the photo industry a prosperous and equal community for everyone. 



To the start of something new, 


The Apostrophe Team

June 21st, 2020 / Share
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