Mentorship Program

Apostrophe is excited to announce Session 4 of the AMP program for 2023!

We are no longer accepting applications for AMP Session 4. Applications are currently being reviewed. We hope to notify applicants early spring about their application status.

Our program is designed to amplify the voices of emerging Black, Indigenous and People of Color (BIPOC) photographers by teaching the business of photography. Our aim is to increase diversity within the commercial photo and motion communities.

WHAT IS A.M.P.?

A.M.P. is a 12-week course focused on amplifying the voices of the BIPOC community within the photo industry. We aim to give our mentees the tools for success so that they feel empowered, not just as an artist, but as a businessperson. If selected, at the end of the program you will know:

• Develop and execute a promotional strategy
• How to have successful creative calls and develop treatments/pitch decks
• Feel confident to estimate and negotiate a job 
• Understand contract and purchase order terms
• Create a financial structure for your business that helps you grow
• Expand your network and resources within the broader photo community
• Have the opportunity to present your work to industry art buyers

These guides to best business practices will be followed by conversations with our agents, producers, financial advisors and artists, plus we’ll have an open door policy for situational advice. We’ll set up meetings for you to present your work directly to some of our top clients, giving you the invaluable experience of pitching your work directly to clients. We want AMP to be a community resource centered on the core values and shared commitment to increase the representation of BIPOC artists in our field. By sharing our expertise, we are working towards the common goal of making the photo industry a prosperous and equal community for everyone.

A.M.P. QUALIFICATIONS & COMMITMENT

• You are an emerging photographer within the BIPOC community
• You have the bandwidth to commit to a 12-week course:
  • 90-minute weekly meeting
  • 1 hour of prep work each week
• Curation of a PDF portfolio of work
• Development a personal project for Amplify Magazine

Total Commitment - 5-6 Months

*Please note: You should be prepared to provide your contact and social media information, a PDF of your work, and to answer the following questions: 

• How did you get started in photography? 
• How would you describe your photography to a client? 
• Which are the three brands you aspire to work for?
• What do you hope to take-away from the mentorship program?
• What challenges have you faced breaking into the photo industry?